XR Hub at Transforming Media 2025

23 May 2025

On May 20th, “Transforming Media 2025” took place in the Vogel Convention Center in Würzburg. The conference focuses on the changing of Media and Marketing in the digital age and the role of AI in particular. Speakers like content creator Fabian Grischkat, or Felix Rieger from the AI Competence Center Media of Media Bavaria gave insights into their work and advised visitors on strategies and needed skills to successfully navigate Social Media and AI-generated content.

Guided workshops involved tips and tricks for using new AI tools in Marketing, an approach to reaching a new target group in the Würzburg area and how to efficiently write prompts for Social Media content generation. Regional companies exhibited their work at the accompanying expo and invited visitors to try out their innovative tools.

The XR Hub pitched their work in a 5-minute presentation on stage and exhibited the Virtually Me Demo for visitors to try. The demo showcases a novel authentication method where users enter a unique biometric password simply by moving. By providing visual indicators that reveal authentication status, the demo contributes to a safe metaverse.

Impressions

Photo credits go to Johannes Kiefer, Larissa Brübach, and Media Lab employees